Search Engine Optimization Tips For A Beginner

Search Engine Optimization Tips For A Beginner

SEO Tip 1

Search engines operate in a strange new world. Search engines are visualized as spiders crawling through cyberspace. They pick up “keywords” and add them to their lair of identifying words. They use these words to direct searchers to sites. Search engines operate by artificial intelligence–different from ours. The following tips are designed to help you bridge that gap and help your business gain a valuable friend in these search engine “spiders.”

Although there are many search engines out there, you should focus on the big three and leave the rest alone, to start. Google, Yahoo and Bing are the big boys on the block, with Google controlling the lion’s share of the market. So when optimizing your site, stick to the types of things a search engine like Google appreciates. There’s no sense in optimizing for Ask or MSN, when there’s really no money there.

If your site has a defined set of categories, optimize the URLs on your site to contain the keywords associated with the categories. Say you have two categories, cats and dogs. Google likes it better if the URLs for such a site are and as opposed to something like Even more importantly, people searching for a keyword associated with one of the categories are more likely to arrive at one of your subpages when you use a logical URL structure.


SEO Tip 2

Always check your keyword density when working towards search engine optimization goals. 3-5 percent should be the total of links or text on a page. Spread the information on your whole site, not just on your homepage. Every page needs keywords for search engines to recognize content.

Be aware that search spiders cannot read images, they can only read text. You need to include text in the descriptions of your images and image tags so that they can be found in search engine results. Using the image’s “ALT” tag, you can add keywords and text, that can help the spider effectively find your image by reading around it.

When linking back to your homepage through other parts of your website, be sure that you are linking to the domain name and not <domain name>/index.html or another iteration that has something appended to the end. Your homepage will be placed higher on search results pages if you help search engines recognize that the domain name is the anchor of your site, rather than confusing the search engines by having two (or more) separate homepages (such as <domain name>/index.html).

Here a list of URL naming convention of local seo optimization:



Do not double post. Putting the same content under different headings is a backwards technique that some sites use to get a consumer to reread an article. It has been shown not to work, and it even drives readers away. Many search engines even place your site based on quality of content, not quantity, and having the same things posted multiple times will not place you high on their lists.

SEO Tip 3

When building your affiliate website, you have to be sure your visitors can easily and quickly find your site. One way to achieve this is to help the search engines to find and correctly categorize your site. It is a good and rewarding practice to insert descriptive meta elements into your pages’ html code, as this helps the search engines to categorize your pages.

Use your location to your benefit. Type in the name of the location you are at to have search engines include you when someone types that same wording into the search bar. For example, if a searcher types “Snyder Village shops” and you had mentioned your “Snyder village store location,” you are very likely to show up in the search results.

We hope these tips have made this immaterial landscape in which search engine “spiders” operate clearer to you. Leading them to your website will give your business a tremendous boost. Search engines connect your business with customers. Study these tips–and much more information online–and your bottom line will definitely benefit.

The capital of Florida, Tallahassee

The capital of Florida, Tallahassee

The capital of Florida, Tallahassee

The capital of Florida, Tallahassee like most capitals in the United States is not that large. With only about 180000 inhabitants and holding steady, there are several cities in Florida that are larger. But it has been the capital in 1824, prior to Florida becoming a state in 1845. It’s location at the far north end of the state may seem less than central today, but during those days it was quite central to Florida’s population base. Its location is equidistant from St. Augustine in the east and Pensacola in the west.

Today Tallahassee is the location of several universitie, colleges and their Tallahassee SEO companies headed by Florida State University and Florida A&M University. But perhaps what may stand out as a visitor draw are the wide and varied festivals that Tallahassee has to offer. Here are a few:

1. Greek Food Festival. Held in mid-October, this is part of Tallahassee’s diversity of cultures program. There is wonderful Greek food, authentic Greek dancing and music with a lot of entertainment.

2. The Tallahassee Wine and Food Festival. Started in 1995, this is a two-day charitable event held every November. If you are into food, this is a combination of events which includes a wine dinner with reception, wine tasting, wine auction, golf tournament and a guest celebrity chef.

3. Springtime Tallahassee. This annual event is held on the first Saturday in April to celebrate Tallahassee’s rich history and culture. It starts on Friday with the “Downtown GetDown” reception followed by a parade the next day with floats from all over the southeastern United States. Over 200,000 people attend the parade, making it one of the largest in the southeast, as well as a large craft show.

Tallahassee traditional in the south

As is traditional in the south, various Krewes enter floats into the parade. In this parade they represent various eras in the region’s history, including the Spanish Krewe (the largest) representing Spanish rule for almost 300 years, the American Territorial Krewe, the Antebellum Krewe, the War and Reconstruction Krewe and the Twentieth Century Krewe, says

4. Red Hills Horse Trials. Started in 1998, this annual event has become one of the world’s top equestrian events. It is held every March and draws over 40,000 spectators and 200 horses with their riders. It consists of Dressage, Cross-country and Show jumping as the three stages of competition, and is becoming a must-see event for equestrian followers.

There is plenty to do in Tallahassee, and it is much quicker to drive compared to southern Florida from most areas of the southeastern United States. We’re sure there is something that will bring you to this beautiful Florida city.